NRMA HELP!

The board game that made insurance fun.

HELP! THE BOARD GAME.

NRMA Insurance.

CONTAGIOUS CAMPAIGN OF THE WEEK.

Insurance is boring and takes a long time to understand. The problem is, if you’re not properly insured, like 88% of Australians, you risk losing everything from your house to your favourite armchair. And in a country as dangerous as Australia, with the likes of bushfires, floods, storms, snakes and even bin-chickens, disaster is pretty common. That’s why we’ve partnered with NRMA Insurance and turned the complex pages of legal terms into a game everyone can play, have fun and experience insurance risk without risking anything.

The best part? proceeds from the 30,000 units sold online and at K-Mart will be donated to the Australian Red Cross disaster relief fund.

The NRMA Insurance board game that helps us understand Australia’s risks.
The NRMA Insurance board game that helps us understand Australia’s risks.

Awards

Spikes Asia Design Gold / Media Silver

Spikes Asia Design Gold / Media Silver

Award Awards (Australia) | Media Bronze | Branded Content Bronze | Creativity for Good Bronze

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